Exploring Market Research and its Relationship to Artistic Practice

Teresa Cervantes (https://www.teresacervantes.com/) is currently an interdisciplinary artist and art educator; formerly, a housekeeper, and barista; and initially wanted to be an astronaut or fashion designer as a kid. “ I don’t regret anything (about choosing to be an artist).  I think as a young person, one of the things I didn’t like about the other career paths…is they all felt like they had clear tracks to follow, like a script to follow. I’ve always been intrigued about going off the script, or improvising. I feel it is just energizing, and exciting, and unknown—It’s incredibly attractive! Even though, as I’m living in it…every now and then, I wish there was more of a track…”