Chris Walker on using personal brand and LinkedIn to scale demand gen experts Refine Labs
How to Win podcast with Peep Laja
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Creating a Strategic Narrative
As companies got bigger, they real that they need to communicate less on features and more on story. Their narrative needs to be connected to a bigger idea of something big happening in the external world. "The winners are adapting to this change, and losers are sticking to the old ways"
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