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Cocktail Confidential: The Secret History of Mixology

Christopher Kimball’s Milk Street Radio

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Is It a Jingle or a Slogan?

Jingles have a lot in common with nursery rhymes, because they're very succinct and generally fairly simple. The one i tend to remember the most are ones i knew as a kid, like ani s t l s nesley's makes the very best chocolate. One of my jingles for tropicana juice sparkler which unfortunately blew up on shelves was te amathmatic i laad begin. So that one kind of died a horrible death in terms of he useless jingle, but it had nothing to do with music.

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