How to Audit Your Google Analytics and Universal Analytics Reports

Google does have a version of this and I will admit it's pretty high level and pretty basic, but they do have a comparing like the lack metrics from GAU to GA4. That's a really good place to start. We want to kind of curate the best ones that will be helpful for anyone if even if you have analytics background or not. So finally, just to recap, so first audit your Google Analytics, universal analytics, migrate and try to follow the steps that's on the platform on the GA4. Try to rebuild the reports. That's really matters for you based on your audit. Then clean up like if some of the reports don't matter, then don't