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22min chapter
Inside the wild, complex, obscure and incredibly important world of media buying
The Fold
The Evolution of Media Strategy
This chapter examines the inception and growth of MI3, a media outlet focused on the intersection of marketing, technology, and media. It highlights the complex dynamics of media buying, the transformation of media agencies, and the challenges faced by content creators in a fragmented audience landscape. Moreover, it calls for regulatory intervention to address systemic issues and the lack of transparency prevalent in digital advertising.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode