2min chapter

All-In with Chamath, Jason, Sacks & Friedberg cover image

E95: Winter is Coming, Europe's energy crisis, Kim Kardashian's new PE firm & more

All-In with Chamath, Jason, Sacks & Friedberg

CHAPTER

How to Build a D2C Audience

The cost of D2C direct-to-consumer marketing on facebook and google Double tripled in the last year. It costs a lot more to acquire the customer than you make from them. Content creation strategy is becoming a critical linchpin for most consumer businesses now.

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