#344: Retail Loyalty, Coalition Loyalty and Banking Loyalty Trends with Comarch's Piotr Kozlowski
Let's Talk Loyalty
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What Kind of Opportunities Are There for Credit Card Programs?
Most of the programs are built around, you know, making you swipe the card as many times as possible and rewarding you for that. That's probably what is the difference between Europe and the, I would say, rest of the world. The only way to be rewarded sometimes is to actually access the credit card proposition. So there's a lot of untapped potential by addressing the other domains of the, of the banks, other products and propositions with the, uh, with the, with the rewards.
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