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S3 E4: Paid Ads MasterClass and Retention Team Building
Down To Chat
How to Target People That Have Back Pain
The targeting in ads has gone from the ad set level, we're going to target people that have back pain. The algorithm is using machine learning to try to figure out who is best to serve this impression to and who's going to be most likely to engage and ultimately convert. If you are more familiar than me, or if you work at meta, feel free to kind of call me out and tell me this is not how it works. But I would say if you haven't tested listicles, that would be the first thing I would do.
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