We're Not a Marketplace, but We're a Full Partner to Retailers and Marketplaces

Shopping ad revenue is up 50% for us. Contributing conversions is up 20%. So you're seeing really good traction from us on that, but we think that can drive through to other verticals. We're not a retailer, we're not a marketplace. That's why Etsy works. It's anti transactional. How about video? People are liking your videos. Yeah, it's a great one as well. Jim, we talked about our video consumption on the platforms now north of 10% on the platform. Our video content is up three times. I think it was obvious from the way the stock acted it's working and there's actually really is the first inning.