The Importance of Innovation in the Publishing Industry

Rory Sutherland: I think it's one of those strange things everybody's crapping on about the metaverse, which drives me insane. And my view is that it's actually things that already exist that are now discovering new and wider applications - whether it's Zoom or YouTube on your TV or TikTok on your TV. That there's the innovation. People are looking for what is existing and how do we make it new. He says book talk feature allows users to link their favorite book to their videos. The New York Times newspaper has picked up how book talk has changed the publishing industry. But businesses like Barnes and Nobles have a book talk section that is innovation in itself.