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4min chapter
Oscar Wilde and J.R.R. Tolkien with Paul Fortunato
Other Life
How Did Oscar Wilde See the Power of Branding?
Oscar Wilde was an early adopter of the idea that one can build a massive brand around oneself as a kind of work of art. He saw it more clearly than others, before smartphones and other technology opened up personal broadcasting abilities to all individuals. "I mean, he was not above kind of just being a bit zany," says Andrew Keen.
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