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5min chapter
When Things Click
Hidden Brain
How Dogs Smell When You Give Me Food
Barry schwartz says the signal holder is like a place holder - it's there to mark when an animal did something right. The idea of using food rewards and audible signals was based on Pavlov, Skinner and Fobf. Schwartz: 'You can get animals to do things they wouldn't normally do if you set up incentives and incentives correctly'
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