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The Playbook for Success: How Web3 Can Transform Consumer Branding | #203

The Milk Road Show

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How to Launch an NFT Successfully

Raul: I think we've seen a lot of brands you know launch and fail still. You got to be super clear on what your goals are and what your objectives are that's like business 101 right don't think about this as like launching an NFT Think about this as launching a new product or building a better community mechanism or creating a new digital experience, he says.

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