Is There Anything Intel Leadership Could Have Done That Would Have Staved Off the NBA?

Are we looking at an Intel moment for the NBA? And then I have a related question, was there anything Intel leadership could have done that would have staved off what's happened over the last few years and could have done without alienating like shareholders in the short term? Well, that's basically the issue. It absolutely applies to the NBA, but the NBA's Intel moment was in 2015. That was when the NBA signed a new media deal that dramatically increased, like tripled their value of their national TV contracts. The challenge now is actually acquiring customers; it's how you actually people up.