Baijiu!
ChinaTalk
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Bridging Cultures Through Baijiu
This chapter explores the clash between Western and Chinese culinary preferences, particularly focusing on Baijiu, a traditional Chinese liquor. It discusses the challenges of introducing Baijiu to the Western market, including the need for education and cultural appreciation. By detailing personal experiences and industry insights, the chapter highlights the evolving perception of Baijiu, especially within the cocktail culture.
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