The Knowledge Project with Shane Parrish cover image

#112 Adam Grant: Rethinking Your Position

The Knowledge Project with Shane Parrish

CHAPTER

The Dual Needs of Belonging and Individuality in Social Groups

This chapter delves into the tension between the human need for belonging and the desire for individuality within social groups. It examines the psychological benefits of group identity, referencing Marilyn Brewer’s theory of optimal distinctiveness, and how these affiliations help individuals cope with existential fears.

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