The Evolution of Elevar: Where We Started and How We Adapt With Our Customer Needs
Conversion Tracking Playbook
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L of R
L of R started out as a tool to ingest data and automate data analysis. The automating data analysis part relied on accurate data, but the feedback from customers was that their core data is not accurate. So after learning that, we launched a separate standalone Shopify app which got into the Google Tag Manager World Data Layer app. That way when folks sign up for L of R, our core application, we know their data is clean and the insights will work the way we expect it to.
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