Understanding Customer Behavior and Needs

The best advice comes from the most interesting people. In the 'Label Sessions Presents...' podcast we give you both.In this episode, Maxine Mackie of Label Sessions talks to John Sills.John is a leader in customer-led business and innovation, pushing boundaries for customers at HSBC and now The Foundation - exploring new perspectives to reconnect with what customers really value.His goal is to make life better for customers and in his latest book ‘The Human Experience’ he explores how doing just this can create a more successful organisation.Label Sessions is a global platform that connects you to the best advice from the most interesting people, whether you want advice, mentoring or ideas.Through podcasts we give you a little taste of what it would be like to have a live 1:1 session with leaders just like this through Label Sessions.To find out more and have the real experience visit labelsessions.com.