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311: Expert Edition. Simon Bartold & Paul Griffin: ‘Top 5 Running Shoe Innovations of the last 20yrs’

The Physical Performance Show

CHAPTER

The Conspiracy of the Footwear Industry

The Vyram shoe changed the way runners run. It was designed to prevent injuries, but only a very select few people could wear it. Kim Kardashian had more credibility than the printing because she endorsed it. Now we're working on training methodologies and coaching based on physiological traits.

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