#57: Finance, Accounting, and SaaS Metrics Basics for Practical Founders - Ben Murray
Practical Founders Podcast
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How Much Is a Fractional CFO?
A CFO would deliver a narrative around financials and the SaaS metrics, right? Yeah, right. The FPNAs is like, what's that story? What are the numbers telling me? So looking at that, interpreting it was our gross profit on target. Why wasn't it? Are we spending too much in COGS? Did we realize we were spending 45% of revenue in R&D? And CEOs want to know like founders are turning into CEOs, right? Bigger teams. If I make a mistake, do I have to lay off people? Right? Those are all bigger responsibilities come in there and they're saying, I just need more insight. How
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