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The role of storytelling in product marketing | Danny Peavey, Story Sells

Product Marketing Life

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Product Marketing - I'd Interview Customers and Interview Customers, Right?

I think the first thing it, like we had sort of touched on is I would interview customers and just start spending a lot of time with customers. If you're new to product marketing, there's a high likelihood that they're built like you and I, right? They have high empathy. And so that would probably be like a small activity that that person could do to build some confidence. April Dunford: Don't expect to hit it out of the park the first time. That's where tools like winter come in to help you refine that and improve.

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