What's Your Active Who's the Audience?

For small businesses, what's your active who's your audience? And then pick that medium you really want to focus on first. Understand the channel that your audience is looking for content. Start at the bottom of the funnel and work your way up as your company scales. You obviously have created the hub spot podcast network. I think there's like 13 or 14 pod casts in the network now that are talking about hubspot,. We are fortunat enough to get guests from hubspot on our podcast. How do you think about partnerships, acquisitions? Where does that play into the overlap of owning a mediate team, as upposed to going and getting the content from other sources?