
CTV ads: where CTV fits in your user acquisition strategy
Growth Masterminds: mobile growth podcast
00:00
Exploring CTV Ads, Alignment with Campaign Goals, and Football Field Analogy
Discussion on the concept of CTV ads and the strategic alignment between Roku and Shopify. Mention of Amazon Prime's potential for powerful ad units and the importance of aligning the campaign goal with the ad unit.
Transcript
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