The Truth Behind Fruit and Inflation Now Has an Evil Twin

The price of everything we buy has been sky rocketing. But some companies are not raising their prices, and is because they've found a much sneakier way to make the same profit as before. Experts call it shrink flation. It's a very sneaky way to pass on a price increase. They know consumers will notice a direct price increase, but they won't notice product gets a little bit smaller.