Nicolas Bordas, VP of TBWA Europe: Talking digital marketing for business (MDE86)
Leadership, Brand Strategy & Transformation - Minter Dialogue
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The Importance of Experiential Branding
In teaching you know brand at transport with a good friend of mine with called David Joeba and we strongly believe in this experiential part of the branding. your process is being doing is then you create who you are as opposed to sort of saying well this is who I am and then that's that defines who I mean what you're going to do. Big opportunity by the way is to be fully in line not just as we say 360 degree which is on every contact points but also 365 days a year which is so important totally nicholas i love.
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