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Epigenetics
The pharma industry is worth $1.4 trillion, and 50% of that is what the US pharmaceutical industry brings in. In 2020, all TV ad spending was 75% to the pharmaceutical industry. If more people get fit and healthy, it shrinks your market; if less people are fit and healthy,. you have a larger market that you can advertise to. So this just feels like another deal they've made to kind of combine the two forces together of government and pharmaceutical companies.