
Episode 12. The one with Tim Koschella back in the hot seat!
In the sandbox with....
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Do You Think Ad Rendering Is Changing the User Experience?
As a DSP, do you get visibility of how and where the ad has been displayed? We get to see a few signals in the ad request that tell us what's the minimum and the maximum video length that we can use on the inventory. There is no field for when the skip appears. So there is nothing that tells us, for example, if you skip the video, are you going to skip to the end card or are you skipping the entire ad unit? Those are like UX features, I would say, of the ad rendering experience that are very important,. actually, to the creative people to know how to design a creative.
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