S2 E11: Beauty Pie founder Marcia Kilgore: The secrets behind building a multi-million pound beauty empire
Big Fish with Spencer Matthews
The Importance of Pricing Your Products
There is a monster gap between the retail price and what people are willing to pay for it. We would look at the same product on the market and just make sure we were less than half. So did you ever think of settling it six times? Or is that also a crowded-ish market or not at all? Well, it's not even that. The way I think of it is, do you want to be able to access all of this stuff, all year round, for these prices?"
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