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Founders: Here’s how to get your sales pitch in ship-shape — Peter Kazanjy

In Depth

CHAPTER

Is Your Customer Profile a Product Problem?

An explanation problem would indicate that you don't get any deals done. Product problems really kind of manifest in the form of non usage, right? Because what we're in the business of doing as sellers is we want to find people in the market that have the problem that we solve. And then importantly, we transact with them, but that's not where it's done. They actually, we need to deliver on the value to them.

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