OPERATORS cover image

E120: How being likeable can make you rich.

OPERATORS

00:00

Transforming Ad Attribution in the Digital Age

This chapter explores the vital role of advertising in the digital era and introduces NorthBeam's innovative attribution model that captures comprehensive ad performance metrics. The discussion highlights the model's effectiveness on platforms like Snapchat and TikTok, where conventional tracking methods may not suffice.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app