3min chapter

The Startup CEO Show cover image

DocSend's Roadmap: From VC Funding to Dropbox Acquisition with Russ Heddleston

The Startup CEO Show

CHAPTER

Episodic Usage and Product Stickiness: Strategies for Retention

This chapter explores the episodic use of a fundraising product by founders, noting their initial churn after campaigns and subsequent return for its versatility. It highlights strategic enhancements, such as the integration of e-signatures, to encourage ongoing engagement beyond capital raising.

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