Corporate venture strategy at ASICS

In this episode of the Coffey & Code Podcast, host Ashley Coffey sits down with Joe Pace, VP of Corporate Development at ASICS, to dive into the cutting-edge intersection of fitness, innovation, and virtual reality gaming. Joe shares how his journey—from launching a yoga startup to leading corporate ventures—led to the creation of DISC, ASICS’ first-ever virtual reality game, now available on the Meta Quest Store.
 

What You’ll Learn in This Episode:

• The story behind Joe’s transition from a yoga startup founder to leading innovation at ASICS.
• How ASICS Ventures explores new digital business models and emerging technologies.
• Why community engagement is central to building meaningful and successful products.
• How DISC, a VR game blending fitness with e-sports, is reshaping how we think about gaming and wellness.
• Joe’s vision for DISC’s evolution, including its potential future in the global e-sports arena.

Key Takeaways:

• ASICS is expanding beyond footwear into digital experiences that align with its mission of promoting “a sound mind and a sound body.”
• DISC offers an innovative, full-body VR gaming experience designed to get players moving while having fun.
• Community feedback through platforms like Discord is driving the next generation of immersive product design.
• Corporate venture capital is a powerful tool for established brands to stay ahead in technology and culture.

Links & Resources Mentioned in This Episode:

• Explore ASICS: https://www.asics.com/
• Play DISC (Free Download on Meta Quest Store): https://www.meta.com/experiences/disc/9796932137025973/ 
• Join the DISC Community on Discord: https://disc.asics.com/

EPISODE CREDITS:

Produced and edited by Ashley Coffey. Cover art designed by Ashley Coffey.

Headshot by Brandlink Media

Introduction music composed and produced by Ashley Coffey

LINKS

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