Interview with Phil Rosenzweig, Author of The Halo Effect
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
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The Halo Effect
Phil Rosenswag is the author of The Halo Effect, a book that Ron Baker and Ed Kless just absolutely loved. When asked about his criticism of some popular business books, he says: "I actually got no blowback" He thinks people who slammed him were probably practitioners who liked the feel-good six steps to becoming a great company kind of thing.
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