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Episode 636 | A Customer-Led Approach to Driving More Recurring Revenue

Startups For the Rest of Us

CHAPTER

Understanding Customers Through Jobs to Be Done

This chapter explores the 'Jobs to be Done' framework in SaaS companies, emphasizing the creation of open-ended questions for effective customer interviews. It highlights the importance of audience research for improving customer engagement, illustrating this with a case study on a restaurant management software that adapted to market needs during the COVID-19 pandemic. The discussion also reflects on concise communication strategies that cater specifically to founders and executives in the B2B space.

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