INTERVIEW: Chris Gotti Talks Irv, Jay-Z, Ashanti, Fat Joe, Diddy, Hip-Hop Now Vs.Then, 'Clash Pro League' +More
The Breakfast Club
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Irv's Creative Process and Hook‑First Production Style
Chris describes Irv's songwriting method—writing hooks first—and highlights producer craftsmanship in creating hits like Holla Holla.
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