The Different Types of Media Buyers in the Direct Response Core Affiliate Space

I've been noticing a different, I don't know what you call like a different type of media buyer in the direct response core affiliate space that I've been in for years now. We've seen a lot of the kind of CPL, the cost per lead media buyers have started getting into the straight sale game at Clickbank. And then two just different like bigger ecom buyers who bled to be more doing more branded kind of like campaign, like almost agency level stuff are getting more into Like the direct response, straight sale game. It's never boring. But at the same time, we have this responsibility as, you know, the platforms that are helping thousands of people to always