The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 632: CRO Confidential: How To Adapt Your Sales Strategy To The Current Sales Environment with Sam Blond and Hannah Willson, SVP of Sales at Modern Health

The Official SaaStr Podcast: SaaS | Founders | Investors

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What's Your CFO's Takeaway?

It's not one size fits all when it comes to messaging. Sellers of the product should do some discovery around what does your CFO care about. It's almost universally true where the product that you are selling at your business, you have the buyer of that product internally. At Brax we were selling to founders and finance leader well we had founders and finance leaders in the company.

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