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How to Build a Successful Business From the Beginning
There's an interesting comment there. They are around and resourcing your business because, part of, often you don't know how many of those people are out there. And in my mind, there's like two, I mean, it was highlighted to me early on that there was two ways to build my business in my mind if you just think about product. You can just like you can say, I have IP, I have technology in a product that I'm just going to get this product to every single human that might want to utilize it. Or you can do the latter and get to know that customer better and better and better at the time and figure out what the next thing is