425: Darrell Lester—The Eight Letter F Word
The Way I Heard It with Mike Rowe
The Rise of the Prize Patrol
This chapter explores the innovative concept of the 'prize patrol' initiated by a junior employee, leading to a captivating approach to awarding prizes. It also examines the ethical dilemmas and corporate conflicts that arose as the campaign evolved into a successful marketing strategy, challenging the integrity of the company.
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