How to Know When to Sell a Dividend Stock

I do want to warn everyone that no stock is safe in a bear market. So when you have the ability to go to cash and raise a lot of cash and wait for the market to settle and then reinvest in dividend payers, I think that's a good thing. But once again here, you know, when we look at Hershey, you can see that if you have that patience and you have that determination to reap the benefits of a long term hold in a good quality company with stable earnings,. A management that's able to keep the company new and fresh and innovating, I think in a long term, you're going to do really well.