4min chapter

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Sonder | Hospitality Reimagined

Greymatter

CHAPTER

The Power of Strategy

I've stayed in one of your original Montreal apartments and a next-gen place in New York. It's been amazing to see how with just each strategic card after card that you turn over it all fits together so well, dating back to just these simple apartments in Montreal. I think we've taken a very deliberate approach towards making decisions at the business. Largely every year, you should be able to post better and better unit economics as you gain more scale and as you can build more technology that improves the efficiency of operations. That really substantially weakened our competitors ahead of COVID.

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