4min chapter

On Brand with ALF & Rory Sutherland cover image

Rory gets a taste of Tony's Chocolonely with The Countess of Cocoa Nicola Matthews

On Brand with ALF & Rory Sutherland

CHAPTER

How Did You Manage to Get to 700 Tons Per Hector of Cocoa?

Tony's chocolate bars are sold in independent coffee shops, dells and high street grocery stores. The brand is supported by igro forestry practices on the ground. Tony has a no paid media policy from the start of its business. It was an uphill challenge to achieve this level of distribution without using bought media.

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