The Ultimate Leverage

The ultimate leverage, and you kind of said it. I mean, everything that we talked about can be looked at these four types of leverage. It really is about focusing on ROI. What is your advertising really producing? Because like you do not know how much you can afford to spend to acquire a client until then unless you know how much they're actually worth. And the same thing goes with your own human time. You know, how much is your time actually worth?