4 Step Customer Research Process + Conversion Optimization Process for 2023 with Anthony Morgan @Enavi
Conversion Tracking Playbook
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The Scarcity Tactic
The goal here is to be authentic and not be spammy. Don't be a dropship or actually be authentic with the way that you approach it. And there is a variety of different scarcity elements that we use to... We saw a self ... Seven to 12% lift on conversion rate across a variety ofdifferent brands and categories, he says.
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