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The chapter explores Hershey's evolution under CEO Michelle Buck's leadership from a candy company to a snacking powerhouse, leveraging their strong brand equity and international expansion strategies. Discussions include Hershey's successful turnaround in international markets, managing high cocoa prices, and maintaining profitability through effective capital allocation and innovation. The chapter also delves into potential challenges Hershey might face in the future and the market's perspective on the company.
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