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Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’Sullivan

Marketecture: Get Smart. Fast.

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The Transaction ID Debate in Publishing

This chapter engages in a lively debate among experts regarding the relevance of transaction IDs in the publishing sector. It explores contrasting viewpoints on their potential benefits and associated risks, particularly concerning regulatory issues and revenue implications. Additionally, the conversation sheds light on recent controversies that have revived interest in this topic within the ad tech industry.

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