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S20E3: The Booming Business of Sports Betting (September 8, 2025)

Strategy Simplified

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Winning Strategies in User Acquisition

This chapter examines user acquisition strategies in the rideshare and sports betting industries, focusing on promotional tactics employed by companies like Uber and Lyft. It discusses the economic implications of incentives and the importance of understanding user behavior to enhance customer engagement. Additionally, the chapter highlights how differentiation and user experience are crucial for retention in a competitive landscape.

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