4min chapter

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Alibaba: A Giant Among Giants - [Business Breakdowns, EP. 03]

Business Breakdowns

CHAPTER

Alibaba Is an Enigma

ali baba, i think, is one of the most fascinating businesses in the world. It's a utility at scale where every chinese consumer that effectively goes on the inner net buys ali baba products first, and then also uses other stuff. The typical user starts ere one, buying around 400 dollars per year, and by year five, goes to two thousand dollars per year. They have 800 million active customers. In 20 20 each person, on average, bought something on ali baba twice a week, two times a week. And what's amazing is, five years ago they were mostly fashion and apparel, and now they've got into almost every single category of any life style

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