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#22 How To Turn Down A Billion Dollars: The Snapchat Story
Founders
How Evan and Bobby Built Snapchat
Evan Spiegel wanted to build Snapchat as an art and technology company modeled after two of his heroes, Edwin Land and Steve Jobs. In the 1980s, then Apple CEO John Scully and Steve Jobs went to see Dr. Land at his lab on the Charles River in Cambridge, Massachusetts. This is how some of the techniques that Snapchat, Evan and Bobby used to get some of the earliest users of the app. They started showing it to people one-on-one, giving tutorials,. explaining why it was fun, even downloading the app for them.
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