What Is the Impact of Social Media on Protest Movements?

In the civil rights era, when there was no social media, you had all o these different civil rights groups. And that kind of strategizing, when you're organizing for a greater cause, like, you can't just do that all noght. This is something that, if you think back to the arab spring and basically every major protest movement since then, that might sound familiar. Suddenly there's a million people on the street, but it never seems to go anywhere. It's very flimsy, because all you have to do is read the post and go outside. You don't have to have that traditional organizing structure that has been displaced by social media.